15 Health Tech Copywriting Examples
My favorite health tech examples in 2024.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and persuasion so you can build an audience, transform your writing, and create endless opportunities.
A few resources for you:
Happy Saturday!
I’m about to run with the kiddos on this humid summer day. Nothing like a good workout and a bit of insanity.
I also changed up today’s copywriting examples. Decided to give everyone my favorite health tech copywriting examples I’ve found this year.
Onward and forward!
Copywriting Examples
1.
Review mining is one of the best ways to capture the voice of the customer. Learn the voice of the customer, learn how they talk and feel.
And watch conversions soar.
2.
You don’t need cookie-cutter copywriting. The first line is just a people-pleaser.
The second line gives you a specific idea. It paints a picture in the reader’s mind.
3.
The Rule of One in copywriting is essential because it keeps you focused.
You have one promise, one reader, one offer, and one call to action.
4.
Don’t talk about schools.
Talk about the emotional outcome - helping kids be kids.
5.
Call out who you’re helping, especially if your audience isn’t aware of your brand.
It’s a simple tactic that’s often overlooked.
6.
Bullets or fascinations are something that makes it about the reader. It makes them curious to learn more.
And adding “you” words makes it about them.
7.
People don’t care about your technology.
They care about what problem you’re solving for them.
8.
Adding parenthesis or a little note to your message can make it feel more conversational.
It’s conversational copywriting while not getting too conversational. Talk to the reader, not at them.
9.
I really don’t like the line “you deserve” in headlines or copywriting. It’s overdone.
Honest copywriting is the best kind of copywriting.
10.
Don’t tell people what product they get.
Tell them what outcome they get.
11.
Empathetic copywriting makes the reader feel understood. Yes, talking about the benefits helps.
But you should also meet the reader where they are at.
12.
This example clearly illustrates how to make your copywriting clear and create a structure that creates flow.
You don’t need to be complex. You just need to be clear.
13.
This is another example of review mining. Whenever I do research, I look at hundreds of reviews and put them in AI, and it tells me what themes and sentences are most commonly used.
This is a practical example of how to think like your customer.
14.
The first headline sounds promising and all fluffy duffy. But it’s exactly that - fluff.
Tell the reader exactly what you offer. Make that promise clear.
15.
This is an example of talking to the right audience with the right emotion. Not every hospital or healthcare system is the same. Not all patients are the same.
Think about how they feel. Think about what transformation they want.
If you enjoyed this newsletter, share it with a friend, a neighbor, or a random stranger.
P.S. Refer a friend and become the ultimate leader of referrals!